Print.
While digital forms of marketing seem to be the way of the future, sometimes they can feel disruptive and unwelcoming. Occasionally, in order to leave a lasting impression you need to do it in a way that feels natural and less forced. Print Marketing is exactly that. Growing up in a small town, I have developed a great appreciation of the ability to reach local audiences through print and hard-copy products. Here are a few of my favorites!
Booklets.
Some of my personal favorite to design, many of the booklets I created were recruiting focused. Keeping the idea of expansion in mind, it was crucial to outline the brand and highlight key material that separated us from the competition. Having it printable and in-hand allowed for a more professional feel.
Postcards.
Postcard marketing is a form of direct mail that helps reach a specific, target audience. While the tactic might seem a little old school, post card mailing is a great way for Real Estate agents to get directly in-front of those potential clients trying to buy or sell a home. I had the privilege of working 1-on-1 with many of the RealtyQuest Agents and PostCard Marketing services to develop designs specific to their target audience.
Flyers.
Another version of print marketing, flyers prove to be more informative and educational than any alternative. Although they may get lost in the file cabinet somewhere, it’s always great to be able to hand people something after an event. Just one more way to drive brand awareness and make potential customers more likely to reach out to you. Shown are a few of my creations!